AVÔ GRANEL
Online Grocery Store
The Project
Avô Granel was an eco-conscious online grocery store based in Guimarães, Portugal, founded by three friends with a shared passion for the environment and a commitment to making sustainable, package-free products more accessible to the local community.
The project brought together several creative disciplines, from character illustration and merchandise design to motion graphics, all contributing to a friendly and cohesive brand identity.
Avô Granel • Brand Identity & Visual Design
Project Type: Branding, merchandise design and short motion animation
Scope: Tote bag illustration, product animation and visual assets
Estou de Saco Cheio
Eu Carrego as Minhas Escolhas
Eu Não Sou de Plástico
Porque o Planeta Também é Deles
Tote bag design and illustration
Designed as both practical everyday accessories and promotional items, the reusable tote bags reflected Avô Granel's commitment to sustainability.
I developed a collection of original illustrations combining minimalist typography, nature-inspired linework and playful Portuguese slogans, including "Estou de Saco Cheio" and "Eu Carrego as Minhas Escolhas".
Each design brought a distinct personality to the bags while reinforcing the brand's eco-conscious identity.
Character illustration and founders’ avatars
Inspired by the store's three founders and their beloved pets, I created a series of custom illustrated characters to bring a more personal and recognizable dimension to the brand.
With a playful and heartwarming visual style, these illustrations were used across the website, social media and promotional materials, helping establish a friendly connection between the brand and its community.
Motion design and Product promotion
I created a series of short, lively animations to showcase selected products from Avô Granel's range of sustainable household alternatives.
Featuring items such as solid shampoos, reusable makeup remover pads and organic sunscreens, each animation used dynamic movement and playful visual storytelling to highlight the products' features and environmental benefits.
The animations were developed for the brand's digital communication, making product information more engaging and visually appealing.
A Cohesive Visual Identity
From illustrated merchandise and personalized characters to animated product showcases, each deliverable contributed to a consistent visual language that reflected Avô Granel's values of sustainability, authenticity and community.